ABOUT ME
Hamza Chaudhary
PR Strategist | Cultural Storyteller | Fashion & Lifestyle Communications
With experience across fashion, editorial media, and design, I bring a culturally driven, high-touch approach to public relations. From managing backstage at NYFW to coordinating press launches for cutting-edge home brands, I’ve built a track record in storytelling that connects audiences to art, fashion, and function. Whether pitching to top-tier editors or building a comms calendar from scratch, I combine creativity, speed, and strategy to deliver coverage that resonates.
Industries: Fashion | Interiors | Emerging Design | Lifestyle | Culture
Skills: Press Writing • Talent Handling • Event Support • Messaging Strategy • Media Lists • Social Copy for PR
Contact: chauh193@newschool.edu | Portfolio
CAMPAIGN CASE STUDY – CHRISTOPHER JOHN ROGERS 010
Campaign Title: CJR010 – A New Dimension of Drama
My Role: PR Coordinator – Media Outreach & Runway Production
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Secure pre- and post-show coverage across key fashion verticals, manage VIP arrivals, and ensure smooth communication between designer team and the media.
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Built and updated press lists
Liaised with editors from Vogue, The Cut, and Elle
Distributed digital lookbooks and post-show assets
Escorted select press and stylists during backstage access
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Coverage in Vogue Runway, i-D, The Cut, and Dazed
20+ organic mentions on social media from editors/stylists
All sample requests tracked and fulfilled within 72 hours
RUNWAY SUPPORT SNAPSHOTS-PR RECAPS
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Managed guest seating and VIP check-ins
Provided talking points and show summary to editors post-show
Monitored press pickup and created follow-up list
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Drafted media alert + RSVP tracker
Assisted with backstage press coordination and post-show follow-ups
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Assisted in cultural research for the collection press release
Oversaw press arrivals and distribution of printed run-of-show
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Coordinated backstage press access and escorted Vogue, The Cut, and WWD editors
Compiled day-of coverage and social pull quotes
Provided press samples to editorial stylists post-show
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Built and maintained press contact list ahead of NYFW
Managed email and text confirmations with editors the day-of
Sent follow-up images and copy to press for collection feature consideration
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Drafted press release in collaboration with brand team
Facilitated pre-show interviews with select digital media
Captured behind-the-scenes content for press distribution
Event: Launch of USM Haller Collaboration with Ghetto Gastro (2022)
My Role: Comms Assist – Press Materials + Influencer
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Drafted and distributed press release
Coordinated sample loan-outs for design media
Provided editors with cultural context around the collab
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Architectural Digest PRO, Hypebeast Home, Surface Magazine, and T Magazine
Secured shoutouts on social from Ghetto Gastro’s platform and partnered stylists
PRESS RELEASE SAMPLES-Fashion
Elena Velez YEAR 00: RINASCITA – NYFW Debut
FOR IMMEDIATE RELEASE
Elena Velez Makes Her NYFW Debut with YEAR 00: RINASCITA
An exploration of industrial femininity, generational legacy, and rebirth.
New York, NY – September 17, 2021 — Designer Elena Velez debuted her highly anticipated first collection at New York Fashion Week with YEAR 00: RINASCITA, a raw and poetic exploration of rebirth through the lens of maternal memory and post-industrial decay.
Drawing inspiration from her Midwestern roots and a heritage of craftsmanship, Velez introduced her signature tension between structural armor and undone softness. The collection featured sculptural corsetry, distressed silks, salvaged textiles, and deconstructed silhouettes that reimagined the body as both vessel and battleground.
“This collection is about legacy—what we inherit emotionally and materially, and what we choose to reconstruct,” said Velez. RINASCITA (“rebirth” in Italian) signals the start of a powerful new voice in American fashion.
For interviews, imagery, or further details, contact:
Hamza Chaudhary | chauh193@newschool.edu | 773-951-5879
House of Aama SS22 “Salt Water”
FOR IMMEDIATE RELEASE
House of Aama Presents SS22: “Salt Water” at New York Fashion Week
A spiritual and sartorial journey through Black folklore and Southern coastal memory.
New York, NY – September 10, 2021 — House of Aama unveiled its Spring/Summer 2022 collection, “Salt Water”, during NYFW, continuing its poetic and researched approach to Black heritage and storytelling through fashion.
The collection dives into ancestral memory, sea-born spirituality, and Southern coastal aesthetics. Light linen sets, ruffled blouses, lace-trimmed dresses, and hand-dyed silks evoke the tides of Black life in the rural South—grounded in cultural pride and lived history.
Designers Rebecca Henry and Akua Shabaka described the collection as “a love letter to the Black resort experience and our relationship with land and sea.” The show was accompanied by spiritual soundscapes, candlelight, and narrative voiceovers that honored collective memory and healing.
Press inquiries:
Hamza Chaudhary | chauh193@newschool.edu | 773-951-5879
Christopher John Rogers – Collection 010
FOR IMMEDIATE RELEASE
Christopher John Rogers Debuts Collection 010 with Bold Ceremony and Precision
Color, structure, and spectacle redefine power dressing for a post-pandemic world.
New York, NY – June 7, 2022 — Christopher John Rogers presented Collection 010 at New York Fashion Week to a full house of editors, stylists, and tastemakers. Known for theatrical elegance and narrative shape, Rogers delivered an electrifying collection that celebrated bold color, radical volume, and the drama of movement.
Collection 010 expanded on the CJR lexicon: architectural tailoring, cascading taffeta, neon plaids, and surreal silhouettes were styled with razor-sharp clarity. New explorations in knitwear and wool suiting marked a mature evolution, while sculptural gowns reminded audiences of Rogers’ red carpet DNA.
“This collection is about emotional armor—what we wear to feel powerful, to perform, and to protect,” said Rogers.
For show images, backstage access, or interview opportunities:
Hamza Chaudhary | chauh193@newschool.edu | 773-951-5879
PRESS RELEASE SAMPLES-OTHER
ENTERTAINMENT | Netflix Launches Global Indigenous Storytelling Initiative
FOR IMMEDIATE RELEASE
Netflix Unveils $100 Million Global Fund to Elevate Indigenous Voices in Film & TV
Los Angeles, CA — June 20, 2025 — Netflix today announced the launch of its “Voices of the Land” initiative, a $100 million global fund to support Indigenous creators through film development, training programs, and distribution. The initiative will begin with projects in Australia, Canada, and Brazil, highlighting underrepresented Indigenous stories across streaming.
“We’re committed to reshaping the global entertainment narrative,” said Bela Bajaria, Chief Content Officer. “This fund helps amplify stories that have long been marginalized.”
Applications for the first round of funding open July 1.
Media Contact:
press@netflix.com
CLIMATE | Historic Global Treaty Reached at UN Climate Summit
FOR IMMEDIATE RELEASE
World Governments Sign “Climate Accord 2.0,” Commit to Fossil Fuel Phaseout by 2040
Geneva, Switzerland — June 12, 2025 — In a landmark moment, 150 countries signed the new Climate Accord 2.0, pledging a coordinated global phaseout of fossil fuels by 2040. The agreement outlines strict carbon caps, methane regulation, and a $1 trillion green investment package supported by the IMF and World Bank.
“This is a decisive step toward climate justice,” said UN Secretary-General António Guterres.
The agreement is set to be ratified by national governments in Q3 2025.
Media Contact:
climatepress@un.org
TECH | Apple Acquires AI Startup in Major Generative Tech Push
FOR IMMEDIATE RELEASE
Apple Acquires Oslo-Based AI Startup AuroraMind for $2.1 Billion
Cupertino, CA — June 18, 2025 — Apple has acquired AuroraMind, a Norwegian AI company specializing in multilingual generative language models, for $2.1 billion. The move signals Apple’s growing investment in real-time translation and generative creativity within its iOS ecosystem.
AuroraMind’s leadership and team will join Apple’s AI & Machine Learning group.
“We’re excited to combine our expertise to expand the possibilities of human-computer interaction,” said Tim Cook, CEO of Apple.
Media Contact:
press@apple.com
CRIsis comms mockup
Scenario: A featured designer’s runway show is interrupted by a protester.
Holding Statement (Internal Use):
“We support freedom of expression and are actively investigating the unexpected disruption that occurred. We are grateful for the safety and professionalism of our team and guests.”
Next Steps:
Draft reactive statement for media inquiries
Social response: 1 post, 1 pinned tweet
Internal escalation doc for all stakeholders
Suggested interview deflections for the designer
TALENT TALKing POINTS-CHRISTOPHER JOHN ROGERS POST SHOW INTERVIEW
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Collection 010 explores texture and identity through silhouette
Designed to feel “heroic, surreal, and necessary”
Pieces intended to both flatter and challenge—form and feeling in conversation
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What influenced the collection?
Why the return to grand volume and color blocking?
What message do you hope the show leaves behind?
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“This collection is about trusting form—about how we hold ourselves and how fashion holds us. I wanted every look to feel inevitable, like the wearer was born for it.”
EDITORIAL PITCH – ELENA VELEZ’S NYFW DEBUT: YEAR 00: RINASCITA
Subject Line: “Introducing Elena Velez: A Raw, Industrial Debut at NYFW”
Body:
Hi [Editor’s Name],
I’d love to pitch a story around designer Elena Velez’s official New York Fashion Week debut with her striking collection, YEAR 00: RINASCITA.
As a designer rooted in Milwaukee and trained in New York, Elena fuses post-industrial grit with fragile romanticism. RINASCITA (“rebirth” in Italian) sets the tone for her emerging design language—reconstructing femininity through raw materials, corset-driven silhouettes, and references to maternal lineage and decay. The show marked a bold entrance onto the NYFW calendar, with sculptural garments that felt both war-torn and ceremonial.
We’d love to offer high-res imagery, backstage access, or interview time with Elena for a profile or feature.
Warmly,
Hamza Chaudhary
chauh193@newschool.edu | 773-951-5879