The goal of this project was to create an integrated brand strategy for a fashion brand. In today’s climate, luxury brands make over 25% of their revenue through luxury fragrance, skincare, and makeup sectors. This project amplifies the importance of smaller luxury brands incorporating accessible products for consumers that cannot purchase luxury clothing, but would like to experience the brand. By collaborating with the sustainable, and innovative brand, Hermetica, Marine Serre will be expanding into a new market while also catering to a value that is important now more than ever, sustainability.